Sheru can be your child's companion from around the age of 2 to 7 (age will slightly vary as each child’s development is unique).
Additionally, Sheru is a mindful tiger and he has taken into account that older kids and adults may also want to learn Gujarati but inserting the card every time may get tiresome, so he has made sure there are phonetics written on each card so the Gujarati word can be read and instead of the device, Sheru's cards can be used like traditional flashcards.

1. Learning the mother tongue ignites the first point of connection to a child’s culture

2. Science strongly backs the benefits of bilingual learning for kids

3. Multisensory experience that combines touch, sound and visuals

4. Boosts both cognitive & physical development enhancing attention, memory and motor skills

5. Aids speech development

6. Self-teaching device allowing kids to explore at their own pace

7. Screen-free alternative supporting happy and healthy development

8. Compact and travel friendly

Sheru comes with 112 double-sided flashcards which is 224 Gujarati words.

Yes! Sheru is a mindful tiger and understands everyone may not be able to read Gujarati so he has included the English phonetic of the Gujarati word so it can be read and pronounced and also the English translation of the word on each flashcard.

There are several letters in the Gujarati alphabet that don't have a direct english comparison. For example, ણ or ળ etc is not comparable to a specific letter in the English alphabet. Therefore, we have written the phonetics of each Gujarati word as close to the way it is spoken, rather than written so the word is recognisable when heard in a conversation.

Definitely. Sheru is easy to navigate; he has just 3 buttons. On/off, volume and repeat. Your kiddos will go through a few attempts of inserting the card, figuring out what the buttons do and developing motor skills along the way until it becomes easy peasy.

Use the button on the right to adjust Sheru’s volume, he has 5 volume levels. Keep clicking the button on the right until you hear the double-beep sound and that will indicate the loudest volume. Every click from that point reduces the volume by one level.

Yes! Sheru is fully portable and loves to travel. He also comes with a complimentary neck strap and a long battery life so you can whisk him away with you wherever you go as a fun companion.

Sheru is rechargeable and the USB-C charging wire is included in the product.

It takes 1.5 hours to fully charge Sheru and the USB-C charging wire is included in the product.

No, we don’t recommend you do this. Sheru doesn’t take long to get his energy back, just a plugged in power nap and he’ll be up and ready to play soon!

Sheru is the voice of a beautiful mother and grandmother (AKA Sarita’s mum). Studies show that children respond more to a female voice, as this is their first and most frequent auditory exposure for the 9 months they’re in the womb. So not only was this a very sentimental decision for us, it was a scientific one too.

There is a significant amount of research supporting the effectiveness of using flashcards for learning, particularly in the areas of vocabulary acquisition, memorisation and retention as they link together words, objects, sounds and colours. Flashcards are particularly great for audio and visual learners where Sheru’s vibrant illustrations and catchy sounds will aid memory and support active-recall.

Digital flashcards enable a child to engage in independent learning, as opposed to traditional flashcards that require another person to play with them, as young children cannot read. Additionally, digital flashcards are multi-sensory incorporating touch, sound and visuals.

Sheru is the only self-learning (screen-free) Gujarati device in the world for kids. He understands parents get busy juggling their superhero duties so he has ensured your kiddo can play without your help and learn independently, making them captain of their own ship!

Absolutely not! Gujarati is a vast language with different dialects depending on variations such as culture, country, community, etc. So it’s very natural that certain words may have more than one translation. For example, Salt. Many know it as Mitu, others know it as Nimak. We have tried to use the most commonly used Gujarati words so your kiddo has the best chance of understanding the language wherever they are.

There is a myth that learning a second language as a child will create confusion. In fact, children who grow up in multilingual homes develop stronger language skills, improved ability to express themselves, have greater cultural awareness and more cognitive flexibility. Kids have a remarkable capacity for language acquisition and can often differentiate between different languages from a very young age.

We’re confident that Sheru is a strong tiger but if you find that he’s not working as he should, we offer a 3 month warranty. Please contact us within 3 months of receiving him, with a video of what’s wrong and we’d be happy to send you a replacement.